Link: Pasco: Fair organizers credit marketing for attendance.
People flocked to the fair in record numbers this year, Pasco County Fair organizers said as the event ended its 60th year. "Our final number will be between 43,000 and 44,000," general manager Clark Converse said. This year's attendance is a 10 percent increase over the previous record, set last year. Converse attributes the growth in attendance to several factors - warm weather, better marketing, a growing market, engaging entertainment, more livestock entries, and the rodeo, which this year was free with fair admission. "You can't see a PRCA (Professional Rodeo Cowboys' Association) rodeo for seven dollars anywhere," he says. "Even if you didn't want to come to the fair, it would be a heck of a deal." "We really pushed advertising this year with some big radio stations," says annual chairman Tracy Thompson, who adds that people called from New Tampa, Wesley Chapel and Trinity asking how to find the fair. "A lot of people really have no idea of where Dade City is. "We've been told this, too, by people calling from the Tampa area, that they feel like our fair is a little safer for their kids because we're more compact than say the state fair, where it's a lot bigger," Thompson adds. "We're getting new people every year." Fair membership sales to families and individuals%