America's No. 1.
But one of America's signature sports — rodeo — continues to
cost the Colorado State Fair a chunk of change. It lost $85,000 in
2010.
America, the 1970s-era rock band, was the top moneymakercq for
the Fair this summer.
The band led the summer expo's entertainment lineup with a
$32,021 profit.
Smokey Robinson earned $31,851, the demolition derby made $11,335
and Charley Pride made $10,396.
Other events that turned a profit at the 11-day expo were the
roller derby ($2,821), one of the monster truck rallies ($4,005)
and the Fiesta Day riding event, Celebracion de Los Charros
($6,169).
The Fair's financial results were released Wednesday and Thursday
at the annual two-day retreat of the expo's Board of Authority,
held at the Fairgrounds.
"The roller derby was an excellent addition. America and Smokey
Robinson really went well with the baby boomers," General Manager
Chris Wiseman said Thursday following the retreat.
Overall, the Fair lost less money on its entertainment schedule
than the previous year.
The Events Center made $22,796 this year, a sharp increase from
the $56,000 it lost in 2009 and the $25,500 it lost in 2008.
The Grandstand arena lost $64,643 this year, which was a decrease
from the $67,000 lost in ’09 but not as low as the $57,000 the
venue lost in '08.
Fair leaders were pleased with the bottom line at the Events
Center and will continue to whittle losses at the Grandstand, which
has long been a money pit.
The PRCA Rodeo, which celebrated its 50th anniversary at the Fair
this year, has grown in attendance the past three years but still
fails to turn a profit.
The five-day rodeo cost the Fair more than $85,000. Two of those
nights, the rodeo followed with concerts from Emerson Drive and
Blake Shelton, a rising star in country music.
Shelton's performance was graced with a guest appearance from his
fiancee, Miranda Lambert, another rising country singer. The
couple's musical popularity has blossomed so that they were named
male and female vocalists of the year, respectively, at the recent
Country Music Awards.
But the duo's Pueblo performance was not enough to turn a profit
for the Fair. The rodeo/Shelton concert lost $5,054 and the
rodeo/Emerson Drive event lost $24,495.
"If I didn't have any events at the Grandstand, I'd lose revenue
in other areas of the Fairgrounds," such as the carnival, vendors
and concessions, Wiseman said.
Having entertainment "still drives our gate, but we need to close
that expense gap at the Grandstand. It's something we've been
focusing on. A Fair has to have a rodeo and by state statute I have
to promote the culture of the Southwest, and the rodeo does
that."
The Gym Class Heros/Sean Kingston concert, sponsored by Colorado
State University-Pueblo, cost the Fair $15,284.
This was the second year the Fair and CSU-Pueblo partnered to
deliver a concert on the final night of the Fair.
The first year the two sides saw success with 3OH!3. Wiseman said
he plans to sit down with college officials about their future
partnership following this year's financial disappointment.
Other news from the Fair retreat:
The Junior Livestock Sale was rated in the top 12 nationally by
the North American Livestock Fairs and Shows survey.
Sponsorships saw a $187,296 decrease this year.
Sponsorship coordinator Dani Griffith said that financial lull
was due to fewer media sponsorships.
"I've found that in election years, media sponsorships are
usually down," she said.
The Fair's new recycle program fetched 90 cubic yards of
recycled materials during the 11-day run.
Thanks to a $26,500 grant, the Fair purchased 25 re